In reviewing the last year I have been thinking that I want to “run leaner” and get rid of some of the unnecessary “stuff” in my business. I became inspired to clean up my house, so to speak. I invite you to take a look at your books and clean up outstanding items:
Purge clients that you haven’t seen in 12 months – if they haven’t been to you in 2015, you would want to completely start over with any treatments you would recommend anyway. Their (skin/hair/nails/whatever) is not going to be in the shape you sent them away with!
Review unredeemed Gift Certificates – I used call the recipients of outstanding Gift Certificates. I would suggest they purchase product with the amount they were gifted with and inform them that they needed to either use the outstanding Certificate or I would be crediting back the purchaser. If I didn’t hear from them, I would call the purchaser and tell them they could use the GC within so many days or I would donate it to —— charity in their name. I chose this rather than sending unused money to the State as unclaimed property. Not a single client ever objected. Properly accounting for Gift Certificates means recording them as an outstanding liability on your books…they are something that you “owe” people for…and it makes your balance sheet look bad. Clear them off!
Clean up outstanding “traded services” – if you owe someone a service, contact them and tell them they need to come in by (set date) or you will write them a check for the value of whatever it is they did for you. If you are OWED a service…ask them to settle up with you. Say you need to be paid for the service you performed in the amount of $$. Be cordial and professional….but make it clear that you are cleaning up your accounting for the year. Keeping outstanding trades open is “white noise” that you don’t need in your life. If you can’t collect, write off the loss against your income and at the very least, pay less tax. Clean them up and move on.
Clean out your supply closet – if you haven’t used something in 6 months…evaluate whether or not you actually would use it in the next 6 months. If not, find it a new home! There are two FB groups I’ve successfully purchased and sold items – Esthetician’s Mall and Second Hand Salon. When I closed my old studio I went on Amazon and found “stores” that carried things similar my items. I contacted the store owner directly and informed them I had stock they carried I wanted to find a new home for…and they bought me out. (Mind you, not professional product–but I used to sell a lot of things like face washing cloths, magnifying mirrors, make up brush kits, etc.) At any rate, clear out anything you are not using—it’s only clutter, after a time.
Look at your menu of services and weed out unused offerings – when we write our menus we sometimes have this idea that we need all these choices to offer so we will appeal to the widest possible client base. Reality is that we need the services that we enjoy performing and for which we have become specialists…and that’s it. Do you really want to break down your facial bed and rethink your room for a single mud wrap service? No? Then don’t offer it!
There are a myriad of other ways you can “run lean” (not mean!) and I challenge you to review the way you do things to be sure you are purposeful in your set up and offerings. “I have always set it up this way” is not enough reason to keep something around taking up space and cluttering your business…or your mind!
I am sure we would all be very interested to hear YOUR year-end house cleaning ideas! Please share!