saloj_gurus_online_training

Email Addresses are Important!

Email names are important! An email may be your best chance to make a good impression with your clients, colleagues and vendors in your business. Don’t waste the opportunity.

Choosing a good email address is vital for the following reasons:

  • Consider the image your email address offers in your business communications. It will reflect and represent your business. For example, [email protected] may reflect the truth, but is NOT a good business email. Neither is [email protected], or [email protected]. Or, [email protected]. There are millions of VERY bad ones that will cause a raised eyebrow or a “Hmmmm” in your clients or vendor’s minds, even if it is just because it is a non-business name. It may not be offensive or stupid, may even be cute, but it may not be business-like.  It should be.
  • Many put numbers in their email address. This is a choice but be certain to consider that numbers can be difficult to remember. For that reason, I do not recommend using numbers in your email address.
  • Consider branding the name of your business in the email. For example, [email protected] leaves no doubt what business is sending you a communication. You can pay one of the email providers for custom email accounts. Your logo, if you are in business and have one, should be somewhere on your email. Ours is below our company description, below our signature. Put it in there permanently and then you don’t have to think about it ever again.
  • Using a signature block is a good idea – a description of who you are, company info, and even your logo. Following is a simple one:

Janet McCormick, Co-founder
Salon Gurus, LLC
Phone: 863-273-9134
www.salon-gurus.com

On the other hand, having one that is half a page long usually causes rolled eyes!

  • Choice of provider – Some providers are so tightly filtered that many emails do not get through to you. These following are especially bad: msn, aol and yahoo. Some providers make it difficult for you to interact with people you choose to do business with, for example when you take online classes.
  • Length can be a consideration. My personal one is too long, for example, [email protected] is very long. Every time I have to type it out or provide it for someone I wish I had chosen something simpler but still “me.”
  • You may need more than one. I have many and must monitor them all. Yes, it is a bother, but I don’t mind because the emails come to me as who I am to that person. That is important, so that I can reply from the correct point of view. Many business owners/managers have one business and one personal one, and that is good business!

Your choice of email address could be considered almost a forever decision.  Consider it from every angle. I have one on an auto-answer from years ago saying that it is ”no longer an active email. To reach Janet, go to …..” and that routinely feeds email inquiries to me… and it’s been 15 years! Choose carefully as it is almost a disaster to change down the road after you have begun your business.

This is the bottom line: Your personal email can be whatever you wish it to be, it’s a personal thing. But not your business email. It can actually be considered a marketing issue if it is a poor one!

Creating a List of Services

How to Create a List of Services That Will Make Clients Want to

Book a Service With You Regardless of the Price

We recommend you have the ability to take notes  – see the link below to download the printable Workbook.

Click the play icon to begin this audio podcast.

Click here to download the Workbook for this course.

Creating a List of Services

How to Create a List of Services That Will Make Clients Want to

Book a Service With You Regardless of the Price

Learning Targets:

This podcast will help you

  • Answer targeted questions about your desired client and how you will attract them.
  • Answer specific questions about yourself, your business and your vision for success.
  • Learn the calculations you will need in order to price your services for more profit.
  • Learn the words that will entice clients to choose your business over your competitors.

Prerequisites: None

This course includes:

  • An audio podcast – note taking is recommended (run time 1 hour, 9 minutes)
  • A downloadable and printable Workbook for your use
  • A 15-minute call with Lora to review your new List of Services after you’ve done the work
  • Access to Elite Estheticians Facebook group

Safety Training for the Beauty Industry – Module 1

To begin, click on the “play” icon. You may use the search box on the left above the thumbnails to search out any key words or phrases.

 

Work Practices and Engineering Controls – Module 2

To begin, click on the “play” icon. You may use the search box on the left above the thumbnails to search out any key words or phrases.

 

Infection Control – Module 3

To begin, click on the “play” icon. You may use the search box on the left above the thumbnails to search out any key words or phrases.

 

Proper Use of PPE – Module 4

To begin, click on the “play” icon. You may use the search box on the left above the thumbnails to search out any key words or phrases.

 

Client Management – Module 5

To begin, click on the “play” icon. You may use the search box on the left above the thumbnails to search out any key words or phrases.

 

Safety Training for the Beauty Industry

New Practices for a New World

This Safety Training program is meant to be a comprehensive review of safety awareness and protocols for all working professionals who provide beauty industry personal services. From Cosmetology or Barbering licensed practitioners, as well as those ancillary service providers such as Makeup Artists, Spray Tan Artists, Hair Removal Specialists and others…to body workers such as Massage Therapists, Energy Workers and more, if you provide a personal service to your clients, you will benefit from this course.

Module 1  Introduction and Course Rationale

Module 2 Work Practices and Engineering Controls – Working safely has two elements that need your attention and constant review. Am I doing things in the safest manner? Do I have everything in place to protect my clients, my staff and myself?

Module 3 Infection Control – It’s a whole new world and our protocols need refreshing. State Boards of Cosmetology or Barbering and the other Boards that regulate Massage Therapy, Electrology and other companion services set up minimum standards written in different times and that vary widely from state to state. It’s up to the professional to supplement those minimums with practical working standards that keep everybody safe.

Module 4 Proper Use of PPE – Using protective equipment is mandated by Federal law though OSHA in every state in the U.S. You must know and use PPE correctly–in the past it was not so vital to understand the nuances of proper fit, wear and use as it is today.

Module 5 Client Management – When you set up a new way of working, you will have some push-back from clients. We discuss effective techniques for making rules that suit your salon culture and implementing compliance.

Module 6 Safe Salon Components – Implementing new safety practices can be overwhelming. We’ve broken it down into three components that can help you develop your concept of a “Safe Salon,” a “Safe Spa” and so forth.

 

Safe Salon Components – Module 6

To begin, click on the “play” icon. You may use the search box on the left above the thumbnails to search out any key words or phrases.

 

The Handbook

Click here to download the 20-page Safety Training Handbook, full of checklists, protocols, Glossary of Terms and Resources from the course.

To complete the course – please read before continuing

You need to do 2 more things:  1) pass the exam and 2) Submit a Survey
The Exam:  is listed on the course summary page under the list of Modules. Select the Exam when you’re ready to begin. Plan for about an hour of uninterrupted time.

The Survey:  When you submit your exam, and have reviewed your scores, you should be redirected to the Survey. In the event you were interrupted and need to access the Survey directly, click here to go to the Survey.

The Certificate:  Once you have passed your exam and submitted your survey, everything will be verified and you will be sent information on your downloadable/printable Certificate and Safety Pledge.

Bonus Listing your Business

To have a FREE listing on our SafeSalon.org website, please fill out and submit a Profile Sheet and email us your logo and/or a photo

Good luck on your exam!

Resources & Links

Click here to view information on the Safe Salon© Concepts course. This course is a great 2-module course that will help you establish your business as a Safe Salon Concepts facility and give you lot of marketing ideas.

Click here to go to Nailcare-Academy to read about the Advanced Nail Technician (ANT) Certification Course. This course is advanced training for nail techs who wish to provide safe care for diabetics and others with chronic illnesses.