All the blog posts about education and stuff

salon_gurus_education

Doing Your Clients a Favor

by Janet McCormick

A new perspective and 7 steps to change your staff’s—and your clients’—opinions about carrying retail products.

In every staff meeting I ever had, the place would go silent with the mention of one word – retail. Everyone hated selling. Then one day I read an article by salon retail guru and consultant, Carol Phillips, and it changed my life – and the spa’s skin and nail sales, immediately. From that moment forward, I eliminated the word retail and added home care as the goal.

So, I developed a new strategy I called “doing your clients a favor.” I focused on the positives of them taking home product instead of training on how to sell product. It encompasses the whole concept of home care, not just getting it into their hands. This is what I have discovered over the years:

  1. It has to be on the shelves. If it’s not there, the clients cannot take it home to use. So, someone (you, the owner, front desk) has to check where the holes are every day. When it gets down to the minimum number, order it – don’t wait until it’s gone or your concept of doing them a favor is gone—as is the sale.
  2. Displays are important. After you have introduced the product to the client. It doesn’t have to be huge, just attractive and near the area for the services it supplements. You and the client pass it on the way to your service area and on the way out. After you have talked about it to the new purchaser, there it is! Or, one who is a regular purchaser can reach for it on the way out from another service.
  3. Choose your products wisely. Not because “it smells good,” but because it works. Did you know your service skin care only lasts about 48 hours? Whether it is hands, feet, body or face. It doesn’t even last that long, if the product is not high-quality. So learn your essential ingredients for each condition and focus of your service (hydration, acne, prevention, etc.) Certain ingredients are standard positives for each part of your body, and you need to know what they are, and then choose a product line that covers the needs of your clients by having the targeted ingredients for each need. Understand that a product that works well influences whether a client is 1) getting results, and also 2) going to return to you as a client regularly. When you hear “My feet are so much nicer,” or, “I’m seeing such great results from this product,” they are yours, forever.
  1. Choose a line that educates. Getting the products into the hands of your clients is through education and recommendation, not through selling – tell them about the ingredients and how they will work for them. Educational presentation is a professional substitution for “sales.” Recommendation and listing the benefits and results for the client far out weigh their walking through a big box store and saying, “wonder if that will soften my calluses?”
  2. Get your orders aligned with the “free shipping” and “free product.” These incentives from your distributor or product line can be a huge factor. By aligning your orders with these numbers, you can cut your retail costs by as much as 25%. Further, you’ll be assured it is always there on the shelf. Granted, all this organization takes time, but within months your orders will be organized into the numbers you need to cut your costs dramatically.
  3. Keep records of what they buy, and check it every time. Most home care products are bottled in 3 month amounts. This means if the client is not purchasing at least every four months, you know they are not using it as directed, and you can usually tell that by the condition, and then comment on that.
  4. Last, get everyone on track. Every department has a desired home care sales amount, and it’s been proven by successful salons and spas. Manicurists should sell 17-20% of their service amounts in home care – minimum. In skin care, estheticians should sell 30-40% of their production. Massage therapists, 10-15%. If your departments are not hitting these targets, consider the lower results many times are shown by lower retention of clients and/or slower growth in clientele because the clients are not seeing the results they would like to see.

The key to all this is educating yourself and your staff that retail is no longer retail in the spa or salon: it is “home care.” And if you educate your clients along that line, their attitude changes, right along with yours. You are no longer pushing product, you are offering beneficial.

For more business building ideas, take a look at our short course on Subtle Marketing 

Fundamentals of Threading – Unleashed: Module 4

This course is password protected and only one person is granted permission to view the materials – the person who purchased the access. The content is proprietary and copyrighted and may not be used, shared, displayed or distributed by anyone without the express written permission of the owner. Group licenses are available by contract at [email protected]

To start the module, click the “play” icon at the lower left corner of the video screen below.


Please click the “Mark Complete” button below after you have completed the video.

Exam Info **IMPORTANT** Read this!

To start the exam, click on the Fundamentals of Threading Quiz link on the Course Summary Page (click on “My Courses, then choose the Fundamentals of Threading Course to see the course summary page.) Do not start the exam if you will get interrupted–if you close your browser, your answers will be lost and you will have to start the exam all over again with new questions. This includes answering your phone!

You may restart the exam one (1) time to try for a higher grade. If you did not pass after two tries, click on the Contact tab on the top menu to email us at [email protected] or ask your instructor to contact us.

Good luck!!

The Fundamentals of Threading Certificate is only available to those who

1. Successfully pass the Quiz

2. Complete the Course Survey

3. Submit a 2-minute video explaining and demonstrating the techniques of threading.

After submitting the exam, wait to see your score, and then you should be automatically directed to complete the Survey. In the event you need to access the Survey directly, click here to go to the Survey.

BONUS! Valuable Download now available.

Click here to download Antionette’s 10 Best Tips and Techniques for Threading Success!

salon-gurus-virox-products

AHP – Accelerated Hydrogen Peroxide for Salons and Spas

salon-gurus-virox-logoAHP (Accelerated Hydrogen Peroxide) Disinfection Products Now FDA Approved!

Disinfection of implements and surfaces is very important when performing direct-touch services on another person, no matter the industry. For that reason, infection control is a serious responsibility for the professionals in our industry, one that is poorly performed by many though with strict adherence by others. Those who adhere to proper levels of infection control want good and reliable products, while ease of use and safety are important, also.

Long used by our Canadian colleagues, we at Salon Gurus, have been waiting for the Accelerated Hydrogen Peroxide (AHP) disinfectant to be approved in the US for years! AHP disinfection products (Rejuvenate™ and Prevention™ HLD8) are manufactured by Virox Technologies, Inc., and are now available for the beauty industry in both surface and immersion products. The Virox AHP products have the highest approval available – EPA and FDA approval, for use in the medical, dental and beauty industries.

Following are some benefits of AHP:

  1. Prevention HDL8™ from Virox does not need dilution for high-level disinfection of implements – it is full strength so the dangers of incorrect dilution are gone. Just pour and go! One of the problems in our industry in implementing infection control is correct dilution of our disinfection products in water.
  2. The necessary change of  Prevention HDL8™ immersion liquid is approved for 21 days – no more changing it every day. Our industry is well known for our “forgetting” to change the disinfectant. Test strips are also available to check the efficacy of the immersion product along the way.
  3. At last! A non-toxic-to-the-environment (and to us) disinfectant – when you put this product down the drain it breaks down into water and oxygen. No other disinfection product is that safe. Our prior products were dangerous to put down the drain, and PPEs were an absolute must in using them. Now you use PPEs to protect you from dirty implements, not from the disinfectant,
  4. Eight (8) minutes immersion for implement disinfection – this is less time than the prior products. Prior products were 10-20 minutes for disinfection.
  5. This product achieves a higher “kill” than our standard salon and spa immersion products, which has been defined by the CDC as “intermediate level”. This product meets the criteria defined by the CDC as “high level” disinfection.

Are there any concerns about AHP? In the past, some formulations have caused inferior metal implements to turn black. However, Virox has carefully calibrated their mixtures and if you “buy right” as we discuss in our programs, and don’t allow them to soak overnight, good stainless steel implements are unaffected by the AHP immersion products.

A full range of products to meet our needs are available:
• Surfaces and Non-Circulating Foot Bath Disinfection: Rejuvenate™ Ready to Use liquid and Wipes
• Foot Bath Disinfection: Rejuvenate™ Concentrate
• Implement Disinfection: Prevention™ HLD8 High Level Disinfectant

With the dramatic changes in health of the population in the US since 2000, many clients in our services are slow to heal or fast to become infected. If the person has even a tiny wound from a dirty implement, they may have severe consequences…and the possibilities of poor healing illnesses in the US increase yearly. For example, according to the CDC, in 2000 5.8% of Americans had diagnosed or undiagnosed diabetes. But in 2017, diagnosed and undiagnosed diabetes was near to 17%. Diabetics whose feet become infected are slow healing or do not heal at all and may lose a toe, a foot, their leg or even their life. Times have changed, and nail technicians, lash artists, cosmetologists and all beauty industry providers must increase their awareness of safety for their clients or potentials for dire consequences rise dramatically.

Where to Purchase AHP
Some of our favorite distributors are now carrying AHP products:

ProFiles/Backstage
www.profilesbackstage.com
2323 Delprado Blvd.
Cape Coral, FL 33990
(888)545-1200
[email protected]

Cordoza Nail Supply
www.cordozanailsupply.com 
140 W Grant St ,
Lebanon , Oregon , 97355
541-409-8433

Spa Order
www.spaorder.com
1350 Ritchey St,
Santa Ana, CA 92705
(800)446-3751

Threading 101 – A Mini Course

This course is password protected and only one person is granted permission to view the materials – the person who purchased the access. The content is proprietary and copyrighted and may not be used, shared, displayed or distributed by anyone without the express written permission of the owner. Group licenses are available by contract at [email protected]

To start the module, click the “play” icon at the lower left corner of the video screen below.

Please click the “Mark Complete” button below after you have completed the video.

After completing the course, we would greatly appreciate your feedback. We use your suggestions create better courses. Please click here to go to the Survey

Fundamentals of Threading Quiz

The following quiz must be completed with a grade of 70% for passing.

Please allow about 30 minutes for this exam with no interruptions. If you close your browser (example…answer your smart phone) your answers will be lost and you will need to start again.

After you have answered all questions, click on “Finish Quiz.”  Your score will be calculated immediately and reported on the My Courses Page. Click on “Expand All” to see the details of your courses. In the Safe Salon course, you will see the Exam results. If you wish to see which questions, if any, you have missed, click on the icon under “Statistics”.

We have found that some computers/devices manage cookies in a way that prevents automatic redirects to function properly. In the event you are not redirected automatically, here are the links, below:

The Survey:  In the event you were interrupted and need to access the Survey directly, click here to go to the Serenity Suite Skin Care Survey

Salon Gurus – Upgrades Courses and Delivery Software

December 19, 2017, Fort Myers, FL. — Co-Founders Janet McCormick and Karen Hodges are thrilled to announce significant upgrades.

Salon Guru, Janet McCormick shares that the Salon Gurus website has recently undergone a strategic upgrade. “We have incorporated  software that increases the security of our website, as well as provides a higher-quality delivery of our content.”  Her partner, Karen Hodges, has been working with Claudio Barbieri, of Page 1 Ranking, their talented web-server host, over the last few months on a number of projects. “We are so pleased to work with Claudio,” states Hodges, “because he exceeds our expectations every time we present him with a challenge.”

“We have been working on these upgrades and revisions since early last summer. We’ve gone through each course and added hundreds of graphics and images. We’ve re-voiced the sound. We’ve added embedded videos for better learning…and so much more, ” says Hodges.

Not only are the courses themselves better – have been re-mixed and expanded – but the delivery systems are better, as well. Some of the upgrades now in place and functioning are:

  • Increased security measures to protect the courses entrusted to us by our contributing Gurus
  • New delivery templates for our PowerPoint presentations – now it’s possible to search an entire course for key words or phrases
  • The new PowerPoint templates also allow the viewer to control the play back–pause, skip ahead or go backward, full screen, volume control and more
  • Higher quality sound – now all our programs have crisp, sharp audio
  • Better responsiveness – our courses now function very well on a number of devices: from desk top computers down to the smallest smart device
  • Compatibility across various browsers has been improved – we have tested our programs for performance with a number of popular web browsers

To celebrate the “re-launch” of several courses that were re-published just this week the Gurus are offering $20 off any of the following 4 courses:

  • Brow Waxing with Hard Wax
  • Salon Success: Subtle Marketing
  • LASER Care by Nail Technicians
  • Nail Technicians Working with Physicians

To enroll in these courses, go to the website product page, add them to your cart, then apply the Coupon Code:  TAKE-20 to receive $20 off.  Click here to view the entire list of courses available at Salon-Gurus.

Fundamentals of Threading – Unleashed: Module 3

This course is password protected and only one person is granted permission to view the materials – the person who purchased the access. The content is proprietary and copyrighted and may not be used, shared, displayed or distributed by anyone without the express written permission of the owner. Group licenses are available by contract at [email protected]

To start the module, click the “play” icon at the lower left corner of the video screen below.

Please click the “Mark Complete” button below after you have completed the video.

Fundamentals of Threading – Unleashed: Module 2

This course is password protected and only one person is granted permission to view the materials – the person who purchased the access. The content is proprietary and copyrighted and may not be used, shared, displayed or distributed by anyone without the express written permission of the owner. Group licenses are available by contract at [email protected]

To start the module, click the “play” icon at the lower left corner of the video screen below.

Please click the “Mark Complete” button below after you have completed the video.

Fundamentals of Threading – Unleashed: Module 1

Welcome to Serenity Suite Skin Care Training!

This course comes with downloadable materials:

You will need to read the course manual in order to receive the full training. We recommend you print it out for note taking prior to viewing the video.
Click here to download the Fundamentals of Threading-Unleashed course handbook

This course is password protected and only one person is granted permission to view the materials – the person who purchased the access. The content is proprietary and copyrighted and may not be used, shared, displayed or distributed by anyone without the express written permission of the owner. Group licenses are available by contract at [email protected]

To start the course, click the “play” icon at the lower left corner of the video screen below.  (At the end of the video, please click “Mark Complete” below.)


This course is comprised of several modules and a quiz. You will need to pass the quiz with a score of at least 75% in order to qualify for Certification. See the link for the quiz at the end of the Final Module.

To assist your learning, there is a downloadable manual for this course–we recommend you download it and print it (12 pages) to take notes and to keep handy as a reference.

Important Note:  There are 4 Modules in this course – all four (4) Modules will be necessary to achieve Certification and to qualify for the 8 CE hours. 

The Survey

After passing the quiz, you should be automatically redirected to the Course Survey. This survey is a necessary piece of the Certification Program–from it we will get the information we need to prepare and mail your Certificate. We also use it to gather your valuable input so our courses are relevant and high quality.

In case you need it, click here to go to the Serenity Suite Training Survey

Certification

Your Certificate of Training will be mailed to you after you submit a 2 minute video of yourself explaining the indications for performing the treatment and demonstrating the technique. For information about how to create and submit your demonstration video, please contact Antionette directly. For those with Facebook,  message her directly under “Antoinette Haynes” or you can email her at [email protected]

Fundamentals of Threading – Unleashed

Welcome Serenity Suite Skin Care Training!

Fundamentals of Threading-Unleashed

Online Course (8CEUs)

Congratulations on making the decision to learn threading!  The techniques shown in the modules will introduce basic steps in the art of threading.  Threading is a unique process in shaping of brows and removal of hair and is a great alternative of hair removal to offer your clients.

This course will take you through the fundamentals of threading. The basic learning skills will be discussed in videos that demonstrate the various techniques you will need to successfully perform this service. This course will prepare you for the hands-on skills training program offered by Antoinette. She will ask you for a copy of your purchase receipt when booking her hands-on training.

You will also find some very helpful hints and guidelines to learn this skill in these videos.  This is a great alternative for hair removal to offer your clients. Slow motion action has been added to increase learning comprehension.

This course will present:

  • Techniques of hair removal from the face and brows using thread
  • A breakdown of 3 methods of hair removal; including slow motion action
  • Helpful hints to practice to make the learning curve easier
  • Downloadable manual
  • Instructional video to visualize and practice methods
  • Quiz to reinforce learning
  • Access to a private support group on Facebook
  • Direct support with Antoinette through messaging

This course is comprised of several modules which will take you through the fundamental skills to hair removal with threading. In order to obtain your certificate of completion at the hands on trainging, you will need to view the videos, pass the quiz and complete the Survey.

Important Note: There are 4 Modules in this course. All four (4) Modules will be necessary to achieve Certification and to qualify for the 8 CE hours.

After passing the quiz, you should be automatically redirected to the Course Survey. This survey is a necessary piece of the Certification Program–from it we will get the information Antoinette needs to prepare and mail your Certificate after hands-on traingin. We also use it to gather your valuable input so our courses are relevant and high quality.

In case you need the link at any time click here to go to the Serenity Suite Course Survey

Certification

Your Certificate of Training can be arranged directly with Antoinette. She will want you to complete this Fundamentals Training program online prior to booking your hands-on skills training.  Please Private Message Antoinette on Facebook through her personal account: Antoinette’s private facebook contact or email Antoinette at [email protected]

Editors’ Note: Ms. Haynes has worked very hard on this program to provide a new skill for your career. This course is password protected and only one person is granted permission to view the materials – the person who purchased the access. The content is proprietary and copyrighted and may not be used, shared, displayed or distributed by anyone without the express written permission of the owner. Group licenses are available by contract at [email protected]